We Are
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This thing we do...
We believe Commerce 3.0 is all about experiential retail. 400 THINGS is a design-led destination for one of a kind products that delight our customers and are relevant to their everyday needs.
We are building an inclusive community of like-minded customers that love exceptional design and care about what they consume and its impact.
And why we do it...
Our obsession with retail comes from a place of challenging the status quo. We envision making beautiful and meaningful design accessible, impacting its makers positively and helping you find your thing in the most inspiring experience both online and offline.
We are bridging this gap between things, people and experiences. This is our passion.
And why we do it...
We are positively impacting communities that preserve the heritage of handcrafting, reinterpreting traditional craftsmanship through job creation, safeguarding local heritage and or assisting in sustainable approach to production.
Our debut edition features goods made in India, a small step towards helping new age design, traditional arts and their makers grow and thrive.
A thing of beauty
We abide by a core principle, a thing of beauty should last forever. We curate things that make you happy, last a lifetime and positively impact the person handcrafting them. With us, you will find one-of-a-kind things steeped in warm minimalism, quality, and purpose.